Logo Development
The logo created for the Strudel Shop was inspired by the local Columbia business’ welcoming and warm atmosphere. Revamped from the company’s original logo, this version is a fun and modernized twist on the brand Cola locals know and love.
Infographic Design
The emergency exit map below was realistically designed based off of the Davis College structure on the University of South Carolina’s main campus.
Interface Design: Bar Buddy
Bar Buddy is an app designed to be your nightlife companion. Made for college students, the platform helps users cut the bar lines, find fast rides, and go out on their budgets.The Interface for Bar Buddy was constructed to be simple, straightforward, and easy to use. Photography and design elements were created and implemented to give users a fun and personalized experience. The use of content maps during the app’s planning process made for a technically realistic prototype, ensuring that all buttons are active and capable of carrying users through the interface successfully.
Social Media Development
As the Vice President of Public Relations for the University of South Carolina College Panhellenic Association, I was given the opportunity to market the Greek Life experience at USC. I created a brand kit, gathered and produced social media content, and conducted promotional videos regarding Panhellenic recruitment. From this position I gained the skills to self-direct and produce a marketing plan for a well-known organization in my community.
LEFT POST: Potential new members of the 2024 Panhellenic community are welcomed to campus on their first day of the recruitment process.
RIGHT POST: Peek Into Panhel: Post one of a seven part interview series. Conducted to help potential members learn more about Carolina’s chapters, this series was self-directed, executed, and produced.
